We were asked by the client to rethink their then current package insert which consisted of a black and white, photocopied, double sided, and hand folded sheet. We set out to create a patient guide that had the same sexy high-tech look’n’feel as the device itself.
Amidst a full corporate rebranding and before the creative concept work was officially complete, we were asked to create their new sales brochure. Balancing the intricate details of a patient journey story, with the brevity and speed that was necessary in a sales aid, we landed on a particular look’n’feel, and an illustrative style that tells accomplishes everything we set out to do.
